UK mobile adspend nearing £1bn – Brand Republic News
Article:The numbers are impressive! Digital usage in the UK is driving media ad-spend, but will it drive sales? Mobile advertising in the UK will reach nearly £1bn in 2013 as advertisers continue to...
View ArticleEU is good for Britain, Government review finds – Telegraph
This isn’t a joke ! Even the Daily Telegraph, not well known for its love of all things European, is starting to communicate that there are a lot of benefits to being part of the European Union. This...
View ArticleHow brands become big in China
Be first, or among the first, be ready to adapt, be prepared to take some risks and attract top local talent: key insights on the big brands getting ahead in China! Article: How top brands have...
View ArticlePGC: les ventes en volume se stabilisent
Après un printemps ‘difficile’ (British understatement !) voici un peu de positivité pour accompagner les acteurs de la GMS en vacances ! Si le pouvoir d’achat reste fragile, nous pouvons commencer à...
View ArticleCultural Differences with a Twist!
I received this by mail today and in the spirit of sharing humour and cultural differences, thought it should be the topic of a Friday afternoon post. Apart from having you Google certain flags to...
View ArticleIs ‘Fait Maison’ as good as it sounds?
Here in France we’ve just been introduced to the latest ‘label’…’Fait Maison’ or home made. This is designed to reassure diners that their restaurant actually has a chef that can cook and that meals...
View ArticleCoke + Green = Life!
Coke is going green in France, rolling out the launch after successful testing in Latin America. The story of Coke launches mirrors the multiplication of brand stretch in the last 25 years across FMCG...
View ArticleCan “Plant Blood” replace the taste of Meat?!
A start-up company in the US believes it has discovered the secret to replicating the taste of meat in vegetarian burgers, using an ingredient known as “plant blood”. The company is backed by Bill...
View ArticleThe richness of language?… You Can’t Say That In English!
Curated from www.babbel.com As a UK / French speaker, I often curse the lack of flexibility in the French language when writing marketing concepts! And then you meet examples like these or great...
View ArticleConsumption of RTD cold coffee drinks increased over past two years
Fresh-brewed iced coffee is the most popular cold coffee choice, but a growing share of all iced/cold coffee drinkers are drinking ready-to-drink canned or bottled cold coffee, according to...
View ArticleFuelling for better running!
Everyday, there seems to be new information (often contradictory!!) on the nutritional benefits of different foodstuffs. Only last week,this article appeared on alcohol consumption …yet we’ve all seen...
View Article
